An Open Letter To "Freebie Seekers" Have you ever had a weird experience with someone on your email newsletter? Yesterday we received an unusual email in our support desk from someone named “Barry”. His email was in response to an email follow up sequence that we have set up promoting Michelle’s "Social Media Branding Academy" course. Here's [...]
Using Facebook Preferred Audience for Better Audience Optimization Facebook just released a new feature for Fan Page owners called Preferred Audience or Facebook Audience Optimization. "Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts." - Facebook As a [...]
The #1 Reason Why Most People Fail With Facebook Ads Want to know the #1 reason why most people fail with Facebook Ads? You know the people.... Those people who are saying, "Facebook doesn't work!" "I lost money on Facebook!" "Facebook is just stealing money from me!" "I tried it and I didn't generate one [...]
Facebook Detailed Targeting Facebook detailed targeting is a powerful addition to the Facebook Advertising Ad Manager. In the past when creating a Facebook Ad the advertiser could specify who to target by a particular interest or demographic such as target all the people who like "Mr. K" or" Mr. M" or "Mrs. P", etc... You [...]
5 Ways to Use Snapchat For Business Are people really going to use Snapchat for Business??? What??!! I mean seriously!?! I just assumed this was some quick 10 second share your selfie video or selfie photo with your teenage friends app. Clearly you can see why I wasn't that intrigued. But, after witnessing our two [...]
5 Reasons You Aren’t Converting on Your Affiliate Offers Bill and I have been successfully promoting affiliate offers since 2010 and we've done a lot of testing on what does and doesn't work. In fact, we've won several different affiliate contests not because we just promoted our affiliate links but because we took time to [...]
Why Building Your Brand Online Is NOT Enough Building your brand online is a great start to building a successful online business, however many marketers are still missing a key element to making their brand profitable. In this article we'll discuss what that key element is and why building your brand online is not enough. First, [...]
Work Less, Make More - Our Big Realization of 2015 To start with, this isn't going to be a typical training blog post. Instead, it will be an honest and transparent "sharing" post as we reflect back on 2015. In fact, what we're going to share with you today is probably one of our biggest realizations [...]
Facebook Targeting: 4 Simple Ways To Increase Conversions One of the biggest reasons why most advertisers fail miserably on Facebook is because they lack a true understanding of Facebook targeting options. Every single ad created using the Facebook advertising platform will require you to specify who you want to target. Nine times out of ten when [...]
Working Hard vs. Working Smart You've probably heard the expression "working hard vs. working smart". But what does that really mean? As we all know, time is the most precious commodity you have when building your own business. However, if you're working hard and grinding away at your business day after day... ... there's a good [...]
How To Create Your Customer Avatar To Attract Your Ideal Customer Ask any successful marketer out there and they'll say you must have a clearly defined Customer Avatar. But the problem is... Most marketers don't even know what a Customer Avatar is or how to clearly define one. In fact, the 2 questions I get [...]
How to Create Facebook Slideshow Ads As of writing this post Facebook has come out with a new feature called Facebook Slideshow Ads. This is a great alternative to video ads for those of you that don't want to do video for your marketing or you aren't pleased with the viewing performance length of your [...]
Making Money Online - 4 Reasons Why People Have It All Backwards All right so you have been talking with friends and surfing the internet and you think you finally found a way to make money online. You read all the case studies, you saw all the testimonials and more importantly you can see yourself [...]
4 Tips to a Rock Solid Social Media Strategy So you think you need a rock solid social media strategy in place to grow your business successfully? You're absolutely right! Having a social media strategy in place is critical for your business growth. However, I see a lot of entrepreneurs whose social media strategy is pretty [...]
Content Marketing: 6 Ideas For Endless Content Creation There's a good chance that you're aware of how valuable content marketing is for your business. Content will help you build your brand, establish yourself as an authority, and help to convert more ice cold prospects into RED HOT BUYERS! However, if you're relatively new to building [...]
6 Tips To Increase YouTube Views Would you like to increase YouTube views so you can build your brand awareness? As a marketer, you probably already know how valuable video can be to establish you as an authority within your niche. Also, knowing how to increase YouTube views can be critical when it comes to [...]
Questions You Should Ask Yourself Before You Decide to Promote That Affiliate Product Watch The Video To See What We Ask Ourselves Before We Promote Anything Not too long ago Bill & I received a question from a client of ours, "Should I promote XYZ affiliate product to my list today?" Now that [...]
MLM Recruiting - The 7 Deadly Sins Of Recruiting & Sponsoring Often times, in the excitement and nervousness of sharing your Home Biz Opportunity to a prospect, we forget the fundamentals of MLM recruiting, and as a result... big mistakes happen. We've all been there before (I know I certainly have). However, if your home [...]
