Facebook Pixels Facebook pixels are important if you are wanting to achieve success with your ad campaigns. In this article, I’ll talk about the importance of Facebook pixels along with the benefits you can receive from using the pixel. What Are Facebook Pixels A Facebook pixel is a code that you put on your website. [...]
Understanding Facebook Ad Objectives Have you ever noticed all the different Facebook ad objectives in the Ad Manager? If so, are you slightly confused by all the different possible choices? There are so many ad objectives to choose from and if you choose wrong... ... you won't get the results you're looking for! What's worse [...]
Facebook News Feed Algorithm Change The Facebook news feed algorithm is constantly changing and as marketers we always need to adjust our sails to stay on target to reach our goals. These constant changes may upset a lot of marketers. However, in my opinion it should motivate businesses to continue evolving to become better as Facebook changes it's news [...]
Facebook Ads That Convert Do ever struggle with creating Facebook ads that convert? Generating leads and acquiring customers are two of the biggest challenges that people face when running ads on Facebook. Finding the right combination of targeting, ad copy, and ad images can make you feel like a mad scientist in a laboratory. The problem [...]
Facebook Canvas: An Immersive & Expressive Experience Facebook Canvas as of today, is a new feature that has been rolled out to all Facebook advertisers. Simply put, now advertisers can bring life to their stories within the mobile device. When a user clicks on a Facebook Canvas ad the media will open up a full-screen [...]
The #1 Reason Why Most People Fail With Facebook Ads Want to know the #1 reason why most people fail with Facebook Ads? You know the people.... Those people who are saying, "Facebook doesn't work!" "I lost money on Facebook!" "Facebook is just stealing money from me!" "I tried it and I didn't generate one [...]
Facebook Detailed Targeting Facebook detailed targeting is a powerful addition to the Facebook Advertising Ad Manager. In the past when creating a Facebook Ad the advertiser could specify who to target by a particular interest or demographic such as target all the people who like "Mr. K" or" Mr. M" or "Mrs. P", etc... You [...]
Facebook Targeting: 4 Simple Ways To Increase Conversions One of the biggest reasons why most advertisers fail miserably on Facebook is because they lack a true understanding of Facebook targeting options. Every single ad created using the Facebook advertising platform will require you to specify who you want to target. Nine times out of ten when [...]
How to Create Facebook Slideshow Ads As of writing this post Facebook has come out with a new feature called Facebook Slideshow Ads. This is a great alternative to video ads for those of you that don't want to do video for your marketing or you aren't pleased with the viewing performance length of your [...]
What are Facebook Lead Ads And How Do They Work? Facebook just recently rolled out a new way of collecting leads via their advertising platform, called Facebook Lead Ads. As of right now the only way you can create a Facebook Lead Ad is by using the Power Editor in your Facebook Ad Manager or [...]
Facebook Relevance Score Facebook just recently announced a new feature to the ad manager called Facebook relevance score. The score is used to help Facebook determine how they will deliver ads to a targeted audience. Not only are they using this score to help Facebook, the company, but also to help the advertiser in understanding whether their ads [...]
In this video I want to discuss how to improve your ad performance when using Facebook advertising. Get ready to take some notes and watch below! Facebook Ads: When using Facebook advertising it's important to know exactly how your target audience is. You can target by demographics, age, relationship status, male/female, sexual orientation, as well [...]
Website Custom Audiences In this video I want to show you how you can take advantage of a new targeting feature in Facebook called website custom audiences. Check out the short video below. Facebook Advertising: Using a Facebook custom audience can be crucial to the success of your advertising campaign. The more targeted and refined [...]
In this video I want to talk about how you can optimize your images when creating Facebook ads. When you're creating Facebook ads it's important to split test your campaigns. Facebook Ads: Image optimization When you are creating Facebook ads you're given the option to split test 6 different images. Some of the reasons you [...]
In this Facebook advertising video I will walk you through the power editor and discuss how you can target a custom audience via partner categories. Partner categories are a great way to refine your targeting. Check out the video below: When using the partner categories in your Facebook advertising strategy make sure to go through [...]
Facebook Was Wrong & It Was Time to Email Facebook Support You read that right and I knew what I needed to do, email Facebook support! You see the other day I had 19 ads disapproved within minutes of each the ads being submitted to Facebook review. After testing different issues, reading the guidelines again, [...]
Disapproved Facebook Ad - Why? So you got a disapproved Facebook ad and you can't figure out why. This is a common theme I hear from many marketers trying to figure out what Facebook will allow and what they won't allow. Often times you can just read the email from Facebook, "disapproved Facebook ad", they [...]
