Understanding Facebook Ad Objectives
Have you ever noticed all the different Facebook ad objectives in the Ad Manager?
If so, are you slightly confused by all the different possible choices?
There are so many ad objectives to choose from and if you choose wrong…
… you won’t get the results you’re looking for!
What’s worse is Facebook will gladly spend your money to get you those inappropriate results!
It’s no wonder why people get confused by which ad objective to choose when it comes to advertising on Facebook.
The good news is that in this blog post we’re going to break down the 3 different ad objectives that Facebook provides.
After reading this article you’ll understand…
- Exactly what each objective means for you and your business
- Which objectives you should choose based on your specific goals
Understanding this will not only help you get the desired results you’re looking for in your business…
It will also maximize your ad budget and prevent you from wasting your precious advertising dollars.
Then let’s dive in!
3 Facebook Ad Objectives You Must Know
If you want to run successful ad campaigns using Facebook then you must have a solid grasp on the Facebook ad objectives and what they mean to your ads.
Facebook Ad objectives are now grouped based on the goals of your ad campaign.
To begin with, there are 3 Facebook ad objectives provided to you within your Facebook Ad Manager.
The 3 Facebook ad objectives are:
In the image below you will see the 3 Facebook ad objectives within your Facebook ad manager.
This is the first screen you’ll see when you begin to create your new ad.
We’re going to cover each of the 3 Facebook ad objectives one at a time so you get a complete grasp of what each one means for your business and your ad campaigns.
Increasing brand awareness is about telling people why your brand is important.
But in order to create awareness around your business, people need to first become aware that your business exists.
So if this is your goal, you’ll want to use the Awareness objective for your ads.
- Boost Your Posts – this objective should be chosen if you are looking to create more awareness around your posts that you’re creating on your Facebook Fan Page. Basically, you’re telling Facebook to optimize your ad to get more, likes, comments, and shares. Therefore, if your objective is to get traffic to a website this is NOT the option you want to choose.
- Promote Your Page – This is a pretty straight forward objective. You’ll choose this objective when you want to promote your page and create more awareness around your brand to get more likes. Facebook will optimize your ad to get you more likes.
- Reach People Near Your Business – This ad objective is great for creating more awareness around your business in your local area. Great for local businesses. With this ad you can choose a call to action beyond just asking your audience to like but also you can choose, call now, get directions, like the page, learn more, or send a message.
- Increase Brand Awareness – This ad objective is very similar to the “Promote Your Page” objective. The difference is “Instagram” is an added option for placement. When you create this ad, Facebook will show your ad to the people most likely to pay attention to your ad/brand.