In this video I will walk you through how to set up proper Facebook conversion tracking. If you want to measure the ROI of your Facebook advertising campaigns for ads that direct traffic outside of Facebook then this video is for you!
Why Facebook conversion tracking is crucial:
When creating multiple ads in Facebook and driving traffic to different offers, or landing pages located outside of Facebook it’s important to be able to track which ads are having the best results. Typically, we can measure an ads performance by comparing things like click through rates, cost per impressions, cost per actions, etc. However, being able to implement Facebook conversion tracking into your ads will allow you to get additional data that will help you refine your ad campaigns and really see which ones are the most effective at converting clicks into leads, or sales etc.
As I mentioned in the video this is an advanced Facebook advertising strategy. If you’re primarily doing ads that drive traffic within Facebook like, promoted posts, landing tab ads, right column ads, news feed ads etc. Then you don’t have to worry about Facebook conversion tracking because it’s all done for you within the Facebook Ads platform.
Facebook conversion tracking is really more for traffic driven outside of Facebook. If you’re interested in learning more about these advanced Facebook ad strategies, then I want to invite you to check out my monthly coaching program called “The Social Media Mastermind” which gives you access to advanced strategies like these to implement into your ad campaigns.
Also I have a beginners crash course to Facebook advertising called “Get Fans Get Paid” that takes you through the A-Z steps of how to create effective advertising campaigns in Facebook, as well as how to get more “likes” to your fan page or business page, and how to monetize Facebook in a way you’ve never imagined.
To get more information on my A-Z Facebook course click HERE.
To join my monthly advanced Facebook coaching group click HERE.