Facebook Ad Copy – Targeting Your Warm & Cold Market

Recently I was asked as one of the EMP mentors to do training for the Daily Dose of Awesome Facebook Live.

In the Facebook Live below I train on how to write effective Facebook ad copy when targeting either your cold market or your warm market.

As you can see targeting your warm market should have very different copy than if you were targeting a cold market on Facebook.

Here are some examples of a warm market:

  • Your Facebook fans
  • An uploaded list of personal buyers to Facebook via a custom audience
  • An uploaded list of personal email subscribers to Facebook via a custom audience
  • Blog visitors
  • Website visitors

A cold market example would be people on Facebook who are not familiar with you.

Therefore, when creating a Facebook ad you must create a copy that speaks to those two different audiences if you want to create higher conversions to your offers.

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