5 Proven Tips To Build A Successful Business Online
Looking for tips to build a successful business?
You’ve come to the right place.
There are 5 tips to build a successful business that all successful entrepreneurs know.
In fact, without implementing these 5 business tips you’ll likely face an uphill battle with your business.
There’s even a good chance you won’t get your business off the ground.
Whether you’re in…
- Direct Sales
- Affiliate Marketing
- Network Marketing
- You own a franchise
- Small Business owner
- Brick & Mortar business owner
… these 5 tips are meant for you!
Let’s take a look at these 5 tips to build a successful business one at a time, starting with…
1.) Sense Of Urgency
Often times when people start off building a business their attitude is…
“I think I’ll try this and see how it goes.”
“I hope this works for me too.”
This is not an attitude of urgency.
Rather, it’s preparing your excuses for when things don’t work out the way you’d hoped.
Instead your attitude has to be…
“I need to make this happen now! I’m going to make this happen now! I’m not waiting around for success to possibly find me!”
Look, if you don’t have this sense of urgency and importance… your business won’t succeed.
Furthermore, if you have a lackadaisical approach to your business you will not succeed as an entrepreneur.
You might as well go get a job (or keep your job) and don’t frustrate yourself trying to be an entrepreneur.
The second of the 5 tips to build a successful business is confidence.
Specifically, confidence to move forward and take action.
Did you know that confidence is a decision?
Confidence is something you can actually choose.
It’s important to note here that confidence is not the certainty that you will succeed.
Confidence is the certainty that you will act regardless of what the outcome might be.
In real world terms it can look like this…
Confidence is not walking up to a girl at a bar and know that when I ask her out she’ll say “yes”.
Confidence is deciding to walk up to that girl at the bar and introduce myself and then see what happens.
Simply put, confidence is the willingness to take action without knowing what the outcome might be.
The third of the 5 tips to build a successful business is become a specialist.
You’ve got to become a specialist in something. If you’re not a specialist you won’t have value.
Think about this… in regards to doctors, who gets paid more?
The generalist (the family physician) or the brain surgeon?
The brain surgeon does!
Because the brain surgeon is a specialist.
You might be thinking…
“Gosh I just started. I’m still trying to learn the basics.”
It takes time to become a specialist.
You have to work towards becoming a specialist.
It doesn’t happen overnight (just ask the brain surgeon).
However, no matter where you are in your business or marketing journey right now…
You need to start thinking about what kind of specialist you want to be.
So I’m planting the seeds in your head right now…
Start visualizing what kind of specialist you will be,
How will you help people as a result of this specialization?
The fourth of the 5 tips to build a successful business is to become a teacher.
More specifically, become a teacher and teach what you’ve learned along the way.
This will increase your value and get you paid more.
The easiest way to do this is to teach on something you’ve recently learned and implemented for yourself.
If you learned a new way to generate leads with Facebook, you could write a blog post or shoot a video showing exactly what you did to generate the leads.
If you’re wondering whether or not people would want to listen to you (vs. all the other established gurus out there)…
Ask yourself this…
Why are their new rock bands that come onto the scene who make new music and sell albums?
It’s because people are always looking for a new fresh voice or perspective on something.
If this wasn’t the case then we’d all still be listening to Mozart, Beethoven, and Bach.
As soon as you realize this you’ll be able to get over any hangups you may have about “Why would they want to listen to me?”
5.) Understand The Real Value
The last of the 5 tips to build a successful business is to understand the real value of your product or service.
Understand that people aren’t buying a product… they’re buying what they believe it will get them (the result).
For example, nobody buys a treadmill because they want a big machine to take up space in the spare bedroom.
They buy a treadmill because they want to get in shape.
Or maybe even more powerful…
… they want to feel better about themselves when they look in the mirror and therefore regain their confidence.
Once you fully understand the real value of your product you’ll be able to sell more of it and help more people.
There are two things you can do to achieve a true understanding of the value of your product:
1.) Start With Pain:
Know your target audience, their pains, and what keeps them up at night.
The best way to understand your audience’s pain is to create a Customer Avatar…
… and wrap your message and marketing around your customer avatar.
Your marketing needs to address the “pain points” your customer avatar is experiencing.
Make them aware of their pain and how your product will alleviate that pain.
2.) Amplify The Pain:
Make your audience realize what really happens if they don’t fix the pain.
The two greatest motivators for people are to:
A. Move away from pain
B. Move towards pleasure
Often times people will be more motivated to move away from pain than to move towards pleasure.
From a marketing standpoint, this is where you need to “twist the knife” and really agitate their pain.
By agitating the “pain” you’ll motivate the prospect to take action (buy your product) in order to move away from that pain.
If you’re B to B – make them realize how business will suffer if this problem isn’t addressed and fixed.
Place a real value on that lost revenue or “expense” for them if they don’t fix the pain.
Making the “pain” tangible (i.e. lost revenue or lost productivity) will help to move the decision maker in the direction of investing in your product.
If you’re B to C – paint a picture of what life will look like if this “pain” never goes away.
What kinds of things will they NOT be able to do?
What aspects of life will be left unfulfilled if the pain is not dealt with?
Additionally, make sure you appeal to the emotional side of the situation.
Most buying decisions are based on emotion and then later justified with logic.
By providing compelling, emotional reasons for buying your product you’re anchoring positive emotions such as…
- High self esteem
… to your product.
Furthermore, you can anchor negative emotions (loss, loneliness, stress, etc.) to life without your product.
When done correctly and ethically, amplifying the “pain” through the use of emotion is a powerful way to move people to make a buying decision.
In conclusion, the 5 tips for building a successful business are:
- Sense of Urgency
- Understand the Real Value
Now that you know these 5 tips you’re well equipped to start providing value to the marketplace and build your own brand.
Finally, if you’d like to take your existing skill set to an even higher level so you can skyrocket your revenue and have fun doing it…
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We want to hear from you!
What is 1 tip you’ve used to help build your business?
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