9 Ways to Supercharge Your Online Marketing in 2019
Are you an entrepreneur who does his or her own marketing?
Or maybe you’re outsourcing your online marketing?
Either way, some marketing strategies hold great potential this year and are well worth adding to your repertoire.
By implementing these suggestions early, you could generate more traffic, more shares, and more engagement organically, in a sustainable way that pays off in the long run.
Here are the 9 Ways to Supercharge Your Online Marketing in 2019
When you plan your content, don’t think only in terms of keywords, think in terms of the questions potential visitors or customers are likely to ask their voice-enabled search devices.
Understanding these questions could make all the difference between being easy to discover online and hiding in the shadows of the fifth or sixth page of Google search results.
Start using influencer marketing – Find social media influencers who are active in your niche across Facebook, Instagram, Twitter, and YouTube and partner up with them.
Ask them to try your product or service. You could even just send it to them for free as a bribe. If they like your product, ask them to review it on their social media channel in the form of a written post or even a video.
Influencer marketing is a fantastic way to generate more exposure and traffic and build your online reputation faster.
Create Instagram videos – Videos enable you to tap into the power of video to engage, entertain, and inform your audience.
Videos are also inexpensive to produce. They allow your audience to really get to know you and or your products.
Videos are hot right now and the great news is you don’t have to incorporate any fancy special effects. Just get started and if you are too shy for the camera then consider text-based videos or screen sharing videos.
Invest in long-form content – Blog posts over 1,000 words often get more traffic, more shares, and more comments than short posts.
You don’t need a study to prove it, just check engagement metrics for long-form content across the web.
If you are looking for more help on long-form content or pillar blog posts check out this post HERE.
Create custom visual content – Infographics and other graphics add color and flavor to your online marketing.
Today, when people are bombarded with online content, custom visuals attract attention.
You can integrate them into your website content, blog posts, and social media posts. If you don’t have time to create your own, you can team up with a designer over on sites such as Fiverr, Upwork and even create your own in Canva.
Focus on the right social networks – Just because everyone’s on Facebook or Instagram doesn’t mean those are the best networks for your social media marketing.
Explore different networks. For example, B2B businesses often see good results with LinkedIn. Then there’s Pinterest, Tumblr, YouTube.
Do a bit of research and find which platform your audience hangs out on the most.
Automate email marketing – Email platforms like MailChimp, Aweber, and GetResponse enable you to plan ahead emails and create email follow up engagement series that will go out on automation.
If you’re still manually sending out emails and newsletters, you’re not using your time wisely.
Email autoresponders are a great way to gain back your time so you can focus on other money making activities.
Repurpose existing content – Who says you have to create content from scratch every week?
If you have a blog, chances are you’ve quite a bit of content already.
Repurpose the best-performing posts into lists, simple videos, or infographics. This way, you can create more content at a lower cost.
Make a splash with interactive content – Calculators, quizzes, surveys, interactive whitepapers and reports turn static web content into an engaging interactive experience.
Interactive content can keep visitors on your site longer and boost your shares. If you haven’t given this much thought so far, perhaps it’s time you did.
For best results, you may want to combine different marketing strategies and adjust and scale them to your needs. Explore them all to discover which one works best for you.
What tips are you using for online marketing tips in 2019 that you feel will supercharge your business? Feel free to share in the comment section below.