9 Ways to Supercharge Your Online Marketing in 2019
Are you an entrepreneur who does your own marketing?
If so, you know how challenging it can be to keep up with the latest online marketing trends.
From the constant enhancements with Social Media platforms… to the new ways people consume content…
… it can be a full time job keeping up with the changes.
But the fact remains, if you don’t stay ahead of the game you’ll become irrelevant to your audience!
But here’s the deal, you’re not alone.
Thousands of other online marketers like you are also trying to remain ahead of the curve.
The good news is, as you keep reading this article you’ll discover 9 strategies to supercharge your online marketing in 2019.
By implementing these strategies early, you’ll be able to…
- Generate more traffic
- Build a larger audience and brand
- Get more shares and organic engagement
… in a sustainable way that pays off in the long run!
So let’s get right to it.
Here are the 9 ways to supercharge your online marketing in 2019…
1.) Optimize For Voice Search
Mobile devices, voice assistants, and home devices like Amazon Echo and Google Home are transforming web searches as we speak.
When you plan your content, don’t think only in terms of keywords.
You should also think in terms of the questions potential visitors or customers are likely to ask their voice-enabled search devices.
Understanding these questions could make all the difference between being easy to discover online and hiding in the shadows of the fifth or sixth page of Google search results.
2.) Start Using Influencer Marketing
Find social media influencers who are active in your niche across Facebook, Instagram, Twitter, and YouTube and partner up with them.
Ask them to try your product or service.
You could even just send it to them for free as a bribe.
If they like your product, ask them to review it on their social media channel in the form of a written post or even a video.
Influencer marketing is a fantastic way to generate more exposure and traffic and build your online reputation faster.
3.) Create Instagram Videos
Instagram Videos enable you to tap into the power of video to engage, entertain, and inform your audience.
Videos are also inexpensive to produce.
They allow your audience to really get to know you and or your products.
Videos are hot right now and the great news is you don’t have to incorporate any fancy special effects.
Just get started and if you are too shy for the camera then consider text-based videos or screen sharing videos.
4.) Invest in Long-form Content
Online marketing in 2019 will be different than in the past specifically when it comes to writing blog posts that your audience will love.
Right now there are over 2.7 million blog posts being published each day…
… so you’ve got to stand out from the crowd if you want your audience and potential prospects to find and consume your content.
Furthermore, long gone are the days where you can spit out lots of short, vanilla blog posts and expect to show up on the first page of Google.
Blog posts over 1,000 words will get more traffic, more shares, and more comments than short posts.
You don’t need a study to prove it…
… just check engagement metrics for long-form content across the web.
Before you get started writing long-form content or pillar blog posts, you need to see this article HERE.
5.) Create Custom Visual Content
Do you want your online marketing in 2019 to stand out?
Start adding infographics and other graphics to add color and flavor to your online marketing.
Today, when people are bombarded with online content, custom visuals attract attention and help to separate you from the pack.
A great way to start is to integrate graphics into your website content, blog posts, and social media posts.
You can use Canva to create images that appeal to your specific audience.
However, if you don’t have time to create your own visual content…
… you can team up with a designer on sites such as Fiverr or Upwork.
6.) Focus on the Right Social Networks
Just because everyone’s on Facebook or Instagram doesn’t mean those are the best networks for your social media marketing.
It’s time for you to explore other Social Media platforms.
For example, B2B businesses often see good results with LinkedIn.
Then there’s Pinterest, Tumblr, YouTube.
Do a bit of research and find which platform your audience hangs out on the most.
[RELATED: Want to avoid the 5 most common Social Media Marketing mistakes? CLICK HERE to find out how]
7.) Automate Email Marketing
Email platforms like MailChimp, Aweber, and GetResponse enable you to plan ahead emails and create email follow up engagement series that will go out on automation.
If you’re still manually sending out emails and newsletters, you’re not using your time wisely.
Email autoresponders are a great way to gain back your time so you can focus on other money making activities.
If you’re new to email marketing we highly recommend you start with Aweber.
Furthermore, if you don’t already have a ton of experience writing emails to your email subscriber list…
… discover the 7 steps to write the perfect email HERE.
8.) Repurpose Existing Content
Who says you have to create content from scratch every week?
If you have a blog, chances are you’ve got quite a bit of content already.
Repurpose the best-performing posts into lists, simple videos, or infographics.
Similarly, if you have videos on a YouTube channel, consider transcribing them and turning them into blog posts.
When you repurpose your existing content this way, you can create more content at a lower cost.
9.) Make a Splash with Interactive Content
Calculators, quizzes, surveys, interactive white papers and reports turn static web content into an engaging interactive experience.
Interactive content can keep visitors on your site longer and boost your shares.
If you haven’t given this much thought so far, perhaps it’s time you did.
For best results, you may want to combine different marketing strategies and adjust and scale them to your needs.
Explore them all to discover which one works best for you.
Final Thoughts: Online Marketing in 2019
So there you have it!
Our 9 strategies to supercharge your online marketing in 2019 are…
- Optimize for Voice Search
- Start using Influencer Marketing
- Create Instagram Videos
- Invest in Long-form Content
- Create Custom Visual Content
- Focus on the Right Social Networks
- Automate Email Marketing
- Repurpose Existing Content
- Make a Splash with Interactive Content
Start using these strategies today and watch your audience, traffic, and engagement explode!
Now if you’re really serious about getting ahead of your competition in 2019…
… download the Ultimate List of Online Marketing Tools now so you can always be one step ahead.
We want to hear from YOU!
What strategies are you using for online marketing in 2019 that you feel will supercharge your business?
Let us know in the comment section below.
Plus, if you got value from this article we’d love it you shared this on Facebook or Twitter!