The Fastest Way To Double Your Conversions
As an affiliate marketer you already know how important it is to increase your conversion rate. However, in today’s hyper competitive world of internet marketing, product launches, and over hyped promotions it can be hard for your prospects to determine what is legitimate and what is a waste of time. Because of this, your prospects have become not only more savvy and discerning, but also more skeptical. As a result, knowing how to increase your conversions has become critical to ensure the livelihood and success of your online business.
The Best Way To Increase Your Conversions
If you’re an internet marketer and your driving traffic to an offer then you’re most likely always looking for ways to increase your conversion rate. You split test, you tweak your headlines, you optimize your Facebook ads, etc.
But often times it’s your follow up that really matters most when it comes to increasing conversions.
And when it comes to follow up, there are two main ways to convert your prospects:
- Email Follow Up
- Phone Follow Up
For the purposes of this article we are going to focus on phone follow up.
How To Increase Your Conversion Rate With The Phone
If you’re an affiliate marketer the thought of hopping on the phone and “smiling & dialing” probably doesn’t appeal to you that much.
I understand, you became an affiliate marketer for a reason and calling your leads or prospects wasn’t one of them.
But here’s the deal… the competition is stiff and you need every possible competitive advantage to distinguish yourself from your competition.
So the best way to do this is to:
- Hire a sales rep or better yet….
- Hire a sales force.
When you hire a sales rep or a sales force you put yourself in a unique position where you can:
- Provide the human touch that your prospects are looking for
- Distinguish yourself from all of the other affiliate marketers out there (who don’t have a sales force)
- Establish a 1 on 1 relationship with your prospects that will make them feel more comfortable buying from you
- Be in a better position to understand the prospect’s pain and provide the best possible solution to help them succeed
The Main Challenge
So now that you understand how you can increase your conversion rate you might be wondering….
“Can I do this?”
The answer obviously is “YES” but it doesn’t come without a few challenges.
First of all, if you’re going to hire a sales force or even one sales person you will have to source them, hire them, and then be responsible for training them too.
If you have significant resources and sales experience then this shouldn’t be too much of a problem.
However, if you don’t have the time or the resources to spend on searching for the right candidate or if you don’t have the proper skills to train your new sales person to properly consult with your prospect and sell them the appropriate solution then you’re most likely setting yourself up for some difficult and stressful challenges.
So What’s The Solution?
So if you want to increase your conversion rate but you’re not quite ready to hire your own sales force then you need to find a program that will provide you a sales force that you can leverage as if it were your own.
For example, the company that we’ve partnered with provides us with a highly trained sales force who closes all of our backend sales for us.
They are already hired and trained so we don’t have to spend any of our own time conducting interviews or training sales reps.
Furthermore, because they handle all of the back end sales and up selling for us, we can spend our time just focusing on driving traffic to the front end offer.
This not only increases our conversions, increases our total value per customer but it also frees us up to spend more time with our family and do what we love to do.