How To Increase Organic Traffic To Your Website
Looking for cost-effective strategies to increase organic traffic to your website?
Organic content marketing is the simple answer.
It remains one of the most reliable digital marketing strategies for marketers who want to make their message known.
Unlike other forms of marketing, organic content marketing…
- Works across industries
- Is sustainable
- Safeguards you from changing marketing trends
At the end of the day, everyone likes a good read, and organic content delivers just that – useful information without the ad fest.
Now let’s explore some of the most effective ways to make organic content work for you…
… so you can increase organic traffic to your website!
Turn Google Trends into Magnet Posts
A great way to increase website traffic fast is to go check out Google Trends.
Google Trends shows you what topics are hot on the web.
It lets you check search trends in real time and sort them by categories.
It’s a great way to discover hot topics relevant to what you do and tie them to your next blog post or social media update.
As you can see in the image below… here are the top trending stories for Feb 12, 2019…
Crafting content with an eye on Google Trends helps you take advantage of spikes in search volumes and generate more traffic.
In this way, you can attract people who may have never visited your blog or Facebook page.
Also, this type of content is more likely to go viral.
Use Medium to Promote Your Content
Medium is not a content promotion platform for advertisers.
It’s an open story-sharing blogging platform that focuses on long-form content.
As a reader on Medium, you can read stories from thousands of authors, and interact with them by “clapping” on their articles, leaving meaningful responses, and highlighting your favorite passages.
It’s open to everyone, but it tends to attract…
- and other writers
… who offer a fresh take on just about everything under the sun.
Below is an example of the organic content you’ll find on Medium…
As a writer on Medium, you can publish your stories or blog posts for free which means your organic content may be distributed to your followers as well as millions of readers who follow relevant topics.
The best part is that you can publish on Medium content already published on your blog or website to get more exposure and increase organic traffic to your website.
Medium connects you to Facebook and Twitter fans and followers and at the same time opens up a broad new audience for your content.
Take Your SEO to the Next Level
You’re probably using keywords already, but search engine optimization (SEO) today means so much more than keywords.
Here are some tips to get you started:
- Use a focus keyword and several long-tail secondary keywords for every piece of content you publish.
- Optimize the titles and Alt tags of images using choice keywords and descriptive phrases.
- Include a few links to external, authoritative websites in every article.
- Use a subheader every 150 words.
- Craft your titles with voice search users in mind.
- Add a relevant meta description to every article you publish.
If these tips seem a bit confusing then start using on page SEO strategies to increase traffic and check out the Yoast SEO plugin.
Keep That Content Coming
Establish a posting routine for all your online marketing channels.
Publish most of your content on the same days at around the same hours and keep this up every week.
In this way, your audience will know when to expect your posts.
When you post randomly and unpredictably, you create a fragmented content experience and your message gets diluted.
The best way to keep that content coming is to have an online content marketing strategy in place.
By planning your content ahead, your content production costs will likely decrease, as you can batch up articles.
Using a content calendar will help keep you organized, show you at a glance what you’re writing about, and most importantly…
… keep you consistent!
Outsource Your Content
Don’t have the time to post as much content as you’d like?
You can increase organic traffic to your website by outsourcing your content.
Below is an example of different freelancers you can get through Upwork.
When you outsource your content, you can scale article writing and blog post creation according to your needs and ensure that the content on your blog and social pages stays fresh.
And, of course, you give your audience the perfect excuse to keep coming back to your site.
Final Thoughts: Increase Organic Traffic To Your Website
While it won’t happen overnight, if you wan to increase the amount of organic traffic to your website you’ve got to take the following steps:
- Create attention-grabbing posts
- Optimize them for search engines
- Promote them on Medium and other social channels
- Repeat the process consistently
It takes time, but it pays off.
Making organic content work for you is a process, not a strategy, so keep on at it.
Now that you’ve read this article you probably have a good understanding of how to increase organic traffic to your website.
However, you might still struggle with your own content creation.
If you’d like to learn how to write blog posts like the pros so you can generate more leads, customers, and sales from your content…