How to Generate Leads Online in a Few Simple Steps
“Michelle, Really? You can tell me in a few simple steps how to generate leads online?” Yes, I can so stick with me a moment.
I talk to people everyday who have been struggling to generate leads online for years. I can tell you this from most of these conversations, I notice that most people really just overcomplicate the process and this doesn’t need to be the case for you.
Below are 3 simple steps to generate leads online:
Step 1: Decide what marketing method you want to use to generate leads online. Here are a few popular marketing strategies you might want to consider:
- Facebook Marketing
- Forum Marketing
- Solo Ads
- Search Engine PPC
- Article Marketing
- Video Marketing
- Ray Higdon – blogging
- Daegan Smith – Solo Ads
- Us – Facebook Marketing
- Rob Fore – Blogging
- Mark Hoverson – Direct Response through paid advertising
Step 2: Now grab a squeeze page that you can leverage with a compelling offer that will entice visitors to want to exchange their name, email, and phone number for your irresistible offer. Examples of squeeze pages that we use:
- Odesk – outsource
- Optimize Press
- Use a proven marketing system – We use MLSP which comes equipped with pages all done for you to promote
- Fiverr – Check out fiverr where you can pay someone $5 bucks to design one for you
Step 3: Be consistent in your marketing efforts. Consistency is key which includes, implementing everyday, testing, analyzing, and perfecting your method of choice.
Now where I see most people fail unknowingly is when they get easily distracted by leaders they are following who market in different ways to generate leads online. My BIGGEST advice, if you will take it, is to pick one method and master it. If you chose a marketing method that got Mr. or Ms. XYZ profitable, then you know it’s a method that will work.
Just find out if that particular type of method you choose fits within the time you can allow to your business and your budget. If it does not then find a different method to use to generate leads online.
Now you might be thinking that your primary companies replicated site is a perfect squeeze / capture page to generate leads online with. Big mistake…. The reason people join your business is because of you!
Generating leads online does not work when people go out and pitch their business, corporate website, compensation plan, team, etc. In reality what one is doing is trying to convince people to join their business by pitching why their mlm is better than xyz mlm. Sure this might work on your warm market, meaning family and friends but, to really excel in online marketing you need to realize people join you not your business.
This is why when I showed examples above of squeeze / capture pages we use to generate leads online they are not our primary company sites. We attract people to us, who want to work with us, solely through those pages.
This method works and if you can stay consistent and focus 110% for 90 days straight every single day you to can start to generate leads online.
Remember not to over complicate. Grab 1 capture page, choose 1 marketing method and master that method through consistent daily effort for 90 days straight to see results.
Building a business online takes time and there is no magic button as it may appear. The first step is to generate your first lead and build from there till you reach success. There is no failing unless you quit.