How To Get More Conversions From Your Blog
Want to get more conversions from your blog?
Then you’ve come to the right place.
In a minute, I’m going to reveal to you 3 proven strategies to help you get more conversions from your blog starting today.
But first, lets face the facts.
In 2005 there were approximately 7.8 million blogs online.
Today, there are over 297 million blogs online!
So if you think you can just…
- Set up a blog
- Slap a few thoughts down on a blog post
- Start getting conversions
… sadly, you’re mistaken.
Why?
Because there’s more content on the internet today than ever before.
If you’re content isn’t standing out to your audience… it’ll get lost in a sea of other internet “stuff”.
Add to that… any schmuck with a blog or a website is competing for your audience’s attention.
Which means it’s never been harder than it is right now to get your content seen by your prospects.
But here’s the good news…
… as you keep reading you’re going to learn 3 proven strategies that will help you create compelling, share worthy content that your audience and prospects will love.
So lean in and pay attention, because you’re about to learn how to separate yourself from the pack with these 3 proven strategies to get more conversions from your blog.
Sound good?
Then let’s get started!
How To Get More Conversions From Your Blog
In order to get more conversions we need to be on the same page as to what a conversion means.
Here are some examples of what a conversion could be…
- An Opt In To A Lead Magnet – you generate a lead
- A Purchase Of A Product – typically a “trip wire” or low barrier of entry product ranging from $7-$49
- A Click To Move To The Next Step In The Sales Funnel – creates further offer awareness i.e. register for a webinar
- Know Your Objective
- Know Your Target Audience
- Know Your Offer
I’ll explain each of these 3 critical conversion techniques for you now starting with…
1. Know Your Objective
- Make a sale
- Generate leads
- Brand your product or yourself
- Create offer awareness
Once you know your objective you can reverse engineer the blog writing process.
Meaning, write your blog post with the end game in mind.
For example, if you’re objective is to get more leads…
… you need to think about your lead magnet and how it specifically…
- Addresses your audiences pain
- Provides a solution to that pain
By uncovering the pain, amplifying the pain, and leading your reader to the solution (in this case your lead magnet) you will increase the chances of getting a conversion (a lead).
Knowing the objective is critical for you to get more conversions because it will enable you to write with a specific sense of purpose.
2. Know Your Target Audience
Secondly, in order to get more conversions from your blog you must know your target audience.
The best way to do this is to create your customer avatar.
Part of creating your customer avatar is asking yourself the following questions…
- What are the attributes of your ideal customer?
- What keeps your customer avatar up at night?
- What are their “high stakes” problems?
When you ask yourself important questions such as these you’ll begin to know your target audience on a much more intimate level.
Remember… if you try to appeal to everyone, you’ll end up appealing to nobody.
Therefore, always write your blog post with your Customer Avatar in mind.
You should constantly ask yourself…
“How is this helping my Customer Avatar?”
“How is this a solution to my Customer Avatar’s pains?”
When you write with your Customer Avatar in mind your blog posts will be more precise and specific.
It’s that precision and specificity that will increase your conversions because you’re writing to a specific “someone” rather than a generic “everyone”.
3. Know Your Offer
The third and final key to getting more conversions from your blog is to know your offer.
This may seem obvious, but you’d be surprised by how many people don’t fully understand the value and benefits of their offer.
So, how do you come to know your offer?
First, you’ll want to start by using my F.A.B.B. method.
F.A.B.B. stands for…
- Features
- Advantages
- Benefits
- Benefit of the Benefit
You must know your offer inside and out.
Write a list of all the problems/pains your Customer Avatar might have…
Then list all of the ways that your offer can be a solution to those pains.
Personally, I always shoot for 7 problems and 7 solutions.
Know what problem your avatar has and how your product or service will help to solve that problem.
When you do this, you won’t be a “pitchy” sales person…
… you’ll be a problem solver.
Once you can effectively convey that your offer is really a solution to their “pain” you will see your conversions skyrocket.
How To Get More Conversions: Final Thoughts
In conclusion, there are three main ways to get more conversions from your blog.
- Know Your Objective
- Know Your Target Audience
- Know Your Offer
Now that you know these 3 ways to get more conversions from your blog it’s time for you to take action.
Remember, do NOT write another blog post until you’ve put some serious thought into all three of these factors.
Once you’ve determined your Objective, Target Audience, and Offer, then you can implement into all of your blog posts moving forward.
However, if you’re still uncertain about this or you’re having trouble coming up with your own original content ideas then check out our free report on how to create an endless stream of compelling blog ideas for your business.
Questions? Comments??
I’d love to hear your thoughts!
Comment below on what you do to get more conversions from you blog and make sure to share this article on Facebook or Twitter if you got value from it!
