7 Proven Steps To Attract New Customers With Facebook
Want to attract new customers with Facebook?
If so, then we’ve got you covered.
In this article we’ll share with you 7 proven steps to attract customers with Facebook.
We’ll get to the 7 proven steps in a second.
But first, imagine this scenario…
You’re an entrepreneur with a small yet growing business.
Because you’re the owner, you wear many hats and don’t have a lot of time to spend learning new Social Media strategies.
You know you need to grow your customer base and you’ve heard that Facebook is a great place for that to happen.
But alas, you don’t want to waste your time “testing the waters” on a strategy that may or may not work for you.
Furthermore, you’re not quite sure where to start or what steps to take to make Facebook work for you and your business.
The good news is we’re going to show you exactly how to attract new customers with Facebook in 7 easy to follow steps.
7 Step Facebook Customer Acquisition Strategy
So you’re here because you want to leverage Facebook in order to build your customer base but…
… you’re not sure where to begin.
With a proven step-by-step formula, attracting new customers with Facebook can be as easy as paint by numbers.
Truth be told, it’ll require more than just uploading some images or creating several new Facebook status updates per day.
Furthermore, it takes a bit more than just copy and paste technical skills.
However, if you follow our steps below and allow yourself a little time to get the hang of this…
You should be well on our way to successfully building your business using Facebook.
So let’s dive in shall we?
1.) Create A Solid Foundation For Your Business
If you want to attract new customers with Facebook the first step is to set up a solid foundation for your business.
This means mapping out a plan on the type of customers you want to attract.
To begin with you’ll want to identify your customer avatar.
If you haven’t created your Customer Avatar yet or you don’t even know what a Customer Avatar is then…
Check out this brief Customer Avatar training here…
Start by asking yourself a few questions:
- What is your product?
- Who would buy your product?
- Are they male or female?
- What is their age?
- Do they work?
- What magazines, blogs, books do they read?
- What TV shows do they watch?
- Who do they follow to get advice, inspiration or motivation?
Once you’ve determined who your customer avatar is you’ll know who you should attract on Facebook.
This leads us to step # 2 which is…
2.) Build A Facebook Fan Page
The second step to attract new customers with Facebook is to create a Facebook Fan page.
You will use your new Facebook Fan Page to build your audience and spread your message.
Your Facebook Fan page will be your “hub” on Facebook.
This is where you’ll connect with your audience so you can…
- Provide inspiration or motivation
- Answer their questions
- Share your knowledge and expertise on your product or niche
- Help to solve their problems through the use of your product or service
Your focus should be to become the “go to” person within your marketing niche.
When you establish yourself as the “go to” person you’re establishing yourself as an authority on that particular topic.
As the authority you’ll be able to provide value and help your audience with their pains or struggles.
Which leads us to our next step which is about how to build an audience using Facebook.
3.) Get Facebook Fans
Now that you’ve created your Facebook Fan Page it’s now time to get fans!
While there are several different ways to get fans, one of the fastest ways is to create a Facebook Likes campaign by using your Facebook Ads account.
Depending on your niche you can get a targeted Facebook like for $.03 – $.75 a fan.
This of course is provided you’re targeting the right audience.
(To help you target the right audience, make sure you go back and check out the Customer Avatar training we discussed above)
Let’s say you want to get 20 fans a day to your page.
If it costs you $.50 a fan then you will need to spend $10.00 a day on your Facebook Likes campaign to get 20 fans a day.
The more targeted you are with your ad and the higher your click through rate of your ad the lower the cost you will pay per like.
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