How to Schedule a Facebook Post
Ready to schedule a Facebook post or wondering how to schedule a Facebook post? Well here a new feature alert from Facebook, making it easier for brands to post content on their Facebook Fan Page. In this video below I show you how to schedule a Facebook Post to your Fan Page.
Schedule a Facebook Post, Woohoo!
Not so fast my friends. This is not Twitter but Facebook, where we are engaging with others on the #1 social community site for a reason and that’s to build relationships around our brand to increase conversions. In my opinion if you are going to schedule a Facebook post, I would advise that you only use this feature if you are on vacation or you are promoting an offer that hasn’t been released yet.
This really isn’t an autopilot feature as in the case of twitter and other automated programs that post on your social sites. Remember you are the brand and people can see through automation.
I see many Facebook Fan Pages using automation from other third party applications and when I respond to a status update that they posted I typically don’t get a response. It’s just lazy in my opinion and people want to talk to real people who they grow a friendship with and trust.
Trust = Sales. Build your brand with a human touch, stay consistent and active on your Facebook Fan Page, while only utilizing this new schedule a Facebook post in moderation.
With that said…..I am sure we will be seeing people abuse this function as in any automated feature. What do you think? Do you like this new feature where you can schedule a Facebook post?