How to Create a Facebook Messenger Ad
If you’re wondering about the new Facebook Messenger Ad…
… then you’ve come to the right place!
So what is a Facebook Messenger Ad anyway?
Basically it’s an ad you can create when you choose the ad objective
“Send people to a destination on or off Facebook”.
The purpose of this ad is to drive people to chat with you and/or your business on Messenger.
As an advertiser, you’ll have the option to select “Messenger” as a destination instead of a URL and choose the call the action button “send message”.
As a result, anyone who clicks on the ad will directly open up a Messenger thread with a copy of the structured text you created when creating the ad.
Watch This Video Now To Find Out How To Create A Facebook Messenger Ad!
Why Should You Use Facebook Messenger Ads?
As you just saw, creating a Facebook Messenger Ad is a powerful new way to deliver value to your audience.
Furthermore, by getting your audience to interact with you on the Facebook Messenger app…
… you can have a 1-on-1 conversation with them and find out specifically what their needs are.
Think of the Facebook Messenger Ad as similar to when someone opts in to a lead capture page and leaves you their phone number.
In that instance, you’d probably follow up with the lead and have a “discovery call” with them to determine their needs.
Well just like a discovery call with a lead, the Facebook Messenger ad allows you to have a “discovery chat” over FB messenger.
Facebook Messenger ads are useful for you whether you’re a…
- Small business owner
- A larger company with a salesforce
Instead of chasing people down you’ll now have people reaching out to you.
Imagine how your business will be different when your target audience is proactively messaging you to see how you can help them!
Additionally, it’s a great way to provide value to a specific audience you’ve chosen to target.
So What Next?
Now that you’ve watched the above video tutorial…
… it’s time for you to take action!
If you haven’t already, we highly recommend you start utilizing the new Facebook Messenger ad format within your own business.
As you saw, it’s a great way to connect with a specific audience and have actual 1-on-1 Facebook messenger conversations with them.
We want to hear from you!
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