In today’s video I want to show you how to create a Facebook lookalike audience.
Facebook Lookalike Audiences:
The key to successful Facebook ads is to build your fan base and acquire more fans. Once you have a fan page/business page you can then create ads that target your fans, or ads that increase engagement on your page etc. So once you have fans you can then target your fans, or like us you can create a Facebook lookalike audience.
What are lookalike audiences?
Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.
When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list. Lookalike audiences help you reach people who are similar to your current customers for fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness.
Keep in mind that your lookalike audience can only include people from one country at a time.
How do I create a lookalike audience?
To create a lookalike audience:
- Go to Power Editor and select Audiences from the Ad Tools drop-down on the left
- Click Create Audience
- Click Lookalike Audiences
- Select your source: any Custom Audience, conversion pixel, or Facebook Page
- Choose the country where you’d like to find a similar set of people and select your desired audience size with the slider
- Click Create
Keep in mind that it may take 6-24 hours for your lookalike audience to be ready for targeting. So I hope that you can see the value that creating a Facebook lookalike audience. You can use this custom audience to reach more fans than what you have now, find other people that are related in interests to target, and also to expand the reach of your ads.