Tip #5 – Create An Irresistible Title
Use an irresistible title before you hit the “go live” button.
This will allow your audience to know exactly what you’ll be talking about.
Also, don’t say things like, “Going live on Facebook” or “Join us for some business tips”…
Instead, title your video with specifics such as… “3 Tips To Create A Successful Facebook Ad Campaign”
Tip #6 – Stay On Topic
It’s important for you to stay on topic because most people have short attention spans.
Save all those other ideas running through your head while you are doing a Facebook Live. Write them down and use them for content ideas for subsequent Facebook Live sessions.
Tip #7 – Introduce Yourself
At the beginning of your Facebook Live session, introduce yourself.
Also, let your audience know in a sentence or two what you do as a business owner.
Basically, deliver your elevator pitch and how you serve people.
Tip #8 – Welcome And Engage Your Viewers
At the beginning of your Facebook Live session ask people to comment where they are watching from. Ask questions to your audience to engage them throughout the Live and encourage them to comment with their answer.
Tip #9 – Ask For The “Like”
Ask for love, likes and shares if your audience got value by telling them to hit the reaction button or share button.
Tip #10 – Make Eye Contact With Your Audience
I made this mistake by looking at the wrong place in my iPhone camera when I first started doing Facebook Lives and you can bet the audience told me.
So know where to look as it will help your audience feel as if you are sitting next to them having an actual conversation.
Tip #11 – Be Yourself And Be Relaxed
No one wants to cringe and watch someone struggle with being comfortable in front of the camera. or someone trying to be someone they are not. It’s not relatable. You want to be real and relatable so people will feel drawn to you.
Don’t worry if the doorbell rings or the dog barks.
It’s real and it’s life and it will add to the authenticity of your presentation.
So if it happens it happens… don’t sweat the small stuff.
Tip #12 – It’s Not About You
Your Facebook Live isn’t about you but about your audience and how you can serve them. Therefore you will want to deliver valuable information to your audience. By sharing your expertise with your audience your credibility will rise in the eyes of your audience.
Tip #13 – Be positive, Energetic, and Smile
Simply put, we have enough negativity in this world… no need for us to add more.
Plus, your fans and viewers will appreciate you for brightening up their day.
Tip #14 – Ask For Engagement
Remember that your Facebook Live will remain on your newsfeed long after you end the Facebook Live session.
So encourage those at the end whether watching live or the playback to ask questions or comment and you will happily get back to them.
Tip #15 – Have A Call To Action
Obviously, you want to have a business purpose for your Facebook Live other than just broadcasting live.
A Call To Action (CTA) is the best way to achieve your business purpose.
A CTA will direct your viewers to whatever action you want them to take next.
Some suggestions at the end would be…
- Like your fan page
- Turn on notifications on your fan page
- Visit your blog for more tips or trainings
- Opt in to your upcoming webinar
- Visit your website to get a special gift or a limited time discount on a product or service
- Join a special Facebook group you have set up for more trainings
Make sure you know what your Call To Action will be prior to starting your Facebook Live.
Tip #16 – Promote Your Facebook Live
Finally if you really want to get more viewers consider running an ad promoting your Facebook Live video targeting a specific audience.
If you are doing Facebook Live regularly or for the first time, I hope you found these Facebook Live tips helpful. Feel free to share if you got value.
Facebook Live Tips: Next Steps
Now that you’ve read the 16 Facebook Live tips for business you’re ready to apply them to your business.
But before you do, you need to make sure you’re equipped with the most comprehensive, up to date Facebook marketing training to put yourself in the best possible position to succeed…
… and to ensure you don’t lose your shirt on ads or get thrown in “Facebook Jail”
Click on the image below or REGISTER HERE for our one of a kind Facebook training
We want to hear them! Let us know your questions OR what other Facebook Live tips that have been working for you!