In this video I will show you how to take advantage of the new Facebook call to action feature within the Facebook power editor.
Facebook Call to Action:
You can use this new feature from within your Facebook power editor. The great thing about using this feature is that you no longer have to worry about featuring your call to action on your image. This is a great thing because as you know you cannot promote an image with more than 20% text within the news feed. So often times you would have be really careful about your Facebook call to action because if you exceeded the 20% text limitation your ad would get disapproved. Another think I really like about this new feature is that you can now select call to actions examples like: Learn More, Shop Now, Download Now, Sign Up, Book Now, etc so you can create an ad that uses the Facebook call to action, with matching copy, as well as a matching image to help increase conversions for the ad itself. If you pair this up with the correct destination URL such as a scheduling software, your businesses online store, or a PDF report that the user can download then you can get a better return on your investment.
Facebook Power Editor:
Remember that this advanced option can be found within your power editor. I have an in depth training on how to use the Facebook power editor that I will post below. If you’re brand new to Facebook marketing then I encourage you to take a look at my A-Z Facebook course which covers basic Facebook training all the way to some intermediate strategies on how to split test your ads and optimize your campaigns to make sure you get he most out of Facebook advertising.