Understanding Facebook Advertising Results
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If you are new to Facebook Marketing / Facebook Advertising or you are a veteran there is a new feature you may have noticed in your back office.
Here’s how to find this feature:
- Log in to your Facebook Advertising account
- Click to view all your ads
- Then click once on the individual ad and the ad performance will expand
- Look all the way to the right and you should now see a pie chart image analyzing the performance of your Facebook Advertising Ad performance
Int his particular example I am viewing the performance of an ad I created that promoted a particular status update I recently posted on my Facebook Fan Page and targeted the friends of my fans.
If you hover over the blue question marks you can get a more detailed description of what each particular term means and if you click on see full actions report you will get a more detailed analysis of your Facebook Advertising performance of a particular ad.
In the video below I show you in more detail how I analyzed the ad I was running in my Facebook Advertising account.
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