How To Build Your Personal Brand Online
Let’s talk about why you need to build your personal brand online.
Now more than ever, consumers are going to the internet to become more informed prior to making a purchasing decision.
If you’re in the business of attracting people to you (leads, prospects, customers, etc.)
… then a strong online brand and presence is critical.
A successful personal brand will help build the Know, Like, Trust factor that essential if you want people to join you in your business or become customers.
But without a doubt, building “You, Inc.” is the key element to a successful personal brand.
Let me explain to you why…
Build Your Personal Brand… “You, Inc.”
When you build “You, Inc.” you are building a brand around your unique…
Essentially, you’re building a brand around you.
This is crucial if you want to have longevity in your business and your online marketing career.
The problem is…
Too many people fail to recognize this and therefore they don’t have the amount of success in their business they thought they would have.
These people tend to focus too much energy on promoting their company, and not enough energy on promoting themselves.
Why You Should Build Your Personal Brand
Ultimately, you can control YOU more than anything else.
Companies will come and go and during your lifespan.
You will likely work for or be an affiliate/distributor for many companies…. not just one.
In fact, here is a brief list of what companies can do.
- Change product lines
- Change compensation plans
- Change their business model
- Eliminate divisions or units
- Outsource, downsize, or layoff
- GO OUT OF BUSINESS!
There really is very little certainty or security with companies any more.
But the one constant in this sea of uncertainty is… YOU.
That is why it is so important that you build your personal brand… the brand of you… “You, Inc.”
Create Your Personal Brand To Attract More People To You
All too often I see people in the home based business space who latch onto their current MLM/Network Marketing company as the foundation for their own personal branding.
For example, maybe they’re a distributor for “XYZ” Health & Wellness company. All of their personal branding has been centered around the company’s colors and logo.
The name of their Facebook Fan Page will be Joe Schmoe – “XYZ” Health & Wellness.
Their cover photo will be have the company’s logo across 90% of the image with perhaps a little picture of the individual in the corner.
Their content or Facebook status updates will focus entirely on the company’s products and upcoming company meetings/events.
Now on the surface this may seem fine.
“By building your personal brand and “You, Inc” you will avoid being thought of as a “one trick pony.”
But happens when this person leaves this company and becomes a distributor at a different company?
What happens if the company goes out of business?
Or more importantly…
What does your target audience think when they land on your Facebook Fan page for the first time and all they see is…
… that revolves solely around company “XYZ”???
Your Personal Brand: How Others See You
If your branding, imaging, and content revolves entirely around your company and their products then unfortunately most people wont see you as a trusted resource.
If the only “value” you provide is limited to pitching your company’s products then where is the value in that?
Your audience will see you as a walking billboard or advertisement rather than a trusted brand that can help them solve a problem.
In this article about personal branding I discussed how you need to be a “pain pill” for your target audience’s pain.
Well this is your chance to be the “pain pill”.
Instead of being perceived as a late night infomercial hocking the latest, greatest, home remedy THAT CURES ALL!!!
You’ll now be perceived as someone who can provide value and solutions to your target market.
Now there’s a chance you’re thinking….
“What if they want to join company “XYZ”? If I’m not constantly promoting it on my Fan Page they wont be able to join.”
- They’ll Google it
- Learn more about it on their own to see if it is right for them
- Research to see which trusted leaders are already in the company
- Join whichever one of those leaders they resonated with the most
That’s what will happen… and if you haven’t worked on your personal branding or built up “You, Inc.” then you won’t be one of the trusted leaders that they seek out to join.
There are people who will say…
“But I’ve had a few people join me in my company and I’m not branding myself!”
Yup… you probably have had a few people join you. But that is NOT the way to build a highly profitable, sustainable, long term business.
Knowing how to build your personal brand and “You, Inc.” is the best way to build a long term, sustainable, and profitable business.
For More Resources On Building Your Personal Brand Check Out The Following Articles:
Build Your Personal Brand: Final Thoughts
Now that you’ve read this article you know that building “You, Inc.” is the best way to ensure that you’ll still be in business even if your current company goes away.
Building the Know, Like, and Trust factor will allow you to build a highly profitable, sustainable, and long term business.
If you’re ready to take your brand online and you want to be set up for success…
Then CHECK OUT OUR TRAINING HERE where well show you how we went from zero to building a 7-figure business all from using Facebook.
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