Marketing Tips For Businesses With Digital Products
For many businesses with digital products, selling those products is typically easier than physical items.
You don’t need storage space for inventory, you don’t need to make trips to the post office, you don’t need to hire someone to ship out physical products.
One of the main downsides about selling digital products is that it can be hard to market it. For example, if you have a food product or a t-shirt to sell, it’s so easy to take photos of those products to create content.
With an ebook or an online course, on the other hand, it’s much harder.
Here are some strategies that might be helpful for businesses with digital products, who want to get better at promoting and selling their products.
Let’s Talk About What Are Digital Products?
Digital products can be as varied as physical products are. Here are a few examples of some popular types:
- Music
- Photography
- Website memberships
- Online courses
- Online tutorials
- Website themes
- eBooks
- Artwork
- Graphic design
- Software
- Other resources (such as design resource)
Find Your Audience
The most important thing when it comes to selling digital products is to find your audience.
In order to do this, you need to figure out what type of audience will be most likely to purchase your products.
Social networking is the easiest way to do this. Creating an Instagram, Facebook, and/or Twitter account is vital for your success.
Once you create the social media account, it’s important to spend time daily interacting with followers.
Do Not Promote Your Product 100% of The Time
If you only use your social networking sites to promote your products, you are statistically less likely to get as many sales.
People do not want to see products being promoted every single time they go to your page.
Keep your page fresh and exciting with other content such as quotes or photos. This will draw more people to your account, and help them form more of a personal connection with you.
The more connected someone feels to you, the more likely they are to purchase your products.
Advertise on Facebook
Facebook advertising is so helpful because you literally get to choose your own target audiences.
For example, you can type in interests that relate to your products, so people with those interests will see your ad.
This specific audience targeting is perfect for finding the right audience. Having the ability to tailor your target audience makes all the difference.
Now that Facebook owns Instagram you can even run your ads on Instagram as a placement.
Reach Out to Relevant Blogs
Bloggers are always looking for new content to write about. If you know of a blog that is in align with your products, reach out to them. Offer them your product for free, and in return, ask them to write a dedicated blog post review about it.
This is an excellent way to reach new audiences that you would otherwise have no access to.
Set Up Affiliate Marketing
One of the easiest methods of promotion is affiliate marketing. By creating an affiliate program, you will get people who promote your product for you regularly. All you need to do is provide the affiliates with a commission whenever they refer someone to your products.
This commission is usually anywhere from 5-30% of the price. People are more likely to promote something if they are getting rewarded, which is essentially what affiliate marketing is.
Release Snippets
Snippets are a great way to get your followers interested in your product.
For example, if you have an eBook, you could provide a free snippet of the first chapter. Chances are, after reading the first chapter your followers will want to continue reading, so they’ll purchase the rest of the book.
If you have a recipe eBook, share the table of contents showing all the recipes included, and share a couple of free recipes too.
If you have an online course, let your followers take Level 1 for free to show them the type of content and value that they will receive.
Giveaways
Giveaways are an incredible way to gain followers and promote your product. You can give away one free version of whatever you are selling on any of your social media platforms, but Instagram is the most successful place to host giveaways.
Make sure that one of the rules is “tag 3 friends in the comments below” and “must be following ____ (the name of your account).” This is a great way to reach new people.
Show Yourself
It’s important to show your followers the face behind the product. If they know who you are, they are more likely to purchase your digital products.
If you are on Facebook, try to do Facebook lives around once a month to try to get to know your followers.
You can also do live chats on Instagram, or you can just post on your Instagram story.
This helps to build trust with your followers and allows them to form a connection with you and relate to you.
Hopefully, these tips were helpful to you. Although it can be more difficult to sell digital items, it’s definitely possible and you can have immense success in doing so.
