Personal Branding Strategies To Create A Rock Solid Brand
Today more than ever, individuals are using personal branding strategies to build their business and attract more customers.
A strong personal brand can give you massive leverage when it comes to building an audience.
But did you know that most entrepreneurs and business builders are building their brand the wrong way?
In this article I’ll share with you 4 crucial elements to help you build your personal brand and the end of the article I’ll give you access to a free training event that will reveal how we built a 7 figure business and brand from scratch all by using Facebook branding strategies.
But first, let’s dive into what personal branding really is.
What Is Personal Branding?
Personal branding is all about identifying and communicating what makes you:
- Unique
- Knowledgeable
- Valuable to your target audience
With your personal branding you are building credibility and instilling an authoritative element to your name, face and reputation.
Here’s a picture of me training a group of entrepreneurs on personal branding strategies.
But before you start to create your personal brand, you should first identify your core strengths, talents, gifts, and attributes.
We all have unique strengths, talents and gifts that come naturally to us.
The fastest path to success is to play to your strengths and focus on the path of least resistance.
For example; if you have a strong sales background you should use that to your advantage and make it a part of your personal brand.
One way to do this is to provide your audience with sales tips and strategies through your content marketing.
By using a blog, Social Media, or video, you can create tap into your sales experience and provide valuable tips that will make your audience realize you’re a valuable resource in regards to sales and selling.
Personal Branding Tips
Another aspect of personal branding will be the message you communicate to your audience.
Use this as an opportunity to let people know what you’re all about.
I see a lot of entrepreneurs make the mistake of trying to be everything to everyone.
Simply put… this is not possible.
Look at it this way…
… does Budweiser try to appeal to everyone?
Do Rolex watches try to appeal to everyone?
No, they don’t… and neither should you.
If you try to appeal to everyone then ultimately your personal brand will become watered down.
As a result you’ll end up appealing to nobody.
A great way to help create your personal brand is to first identify your Customer Avatar.
Once you’ve honed in on your Customer Avatar you can move on to the next steps of building your personal brand.
Building Your Personal Brand: Who Are You?
Jeff Bezos, CEO & founder of Amazon put is best when he said…
“Your brand is what people say about you when you’re not in the room.”
So the question is…
What are people saying about YOU when you’re not in the room?
There are 4 brand building questions below that you must be able to answer and clearly communicate to your prospects and audience.
Once you’re able to articulate the answers to the these 4 questions you’ll have a much better idea of what people are saying about you.
The 4 personal branding questions are….
- WHO are you?
- WHAT do you stand for?
- WHO do you serve?
- HOW will you serve them?
The more you weave your answers to these questions into your marketing, the stronger your personal brand will become.
What Is The Purpose Of Personal Branding?
The real purpose of personal branding is to create the “Know, Like, and Trust” factor with your target audience.
What that means is…
… your audience first needs know you, like you, and trust you before they will buy from you.
Furthermore, you’re identifying your target market and communicating how you can help them overcome their challenges.
Your personal brand should convey how you can be a solution provider to your target market’s challenges.
You need to become the “pain pill” to their pain.
Most importantly, your target audience needs to know immediately and clearly how you can help them out.
If there is confusion about your purpose, or if your value to your audience is unclear…
your potential prospects will move right along and find someone else who has a more clearly defined personal brand.
What Questions Come To Mind When Your Audience First Visits Your Website Or Blog?
When developing your personal brand, you always need to keep in mind your target audience and what is going on in their mind.
What does your personal brand say about you?
Some of the questions your target audience will be asking themselves are:
1. Who is this person? (Are they real?)
2. What makes them an authority? (Why should I listen to this person?)
3. Will I be able to do this too? (Is this too complex or complicated for me?)
4. WHAT’S IN IT FOR ME???? (Why should I care?)
Being able to answer these questions thru your personal branding will go a long way towards getting your target audience to know, like, and trust you.
“One of the greatest skills you can develop as a marketer is to put yourself in the shoes of your target audience.”
By getting into your prospect’s head and truly understanding their pain and struggles you will put yourself in a unique position to create powerful content that can provide solutions to your audience’s pain.
Once you’re able to accomplish this you will have built a brand that is based on value and trust which will result in more leads, customers, and teammates.
Personal Branding: Final Thoughts
Now that you know the importance of a strong personal brand it’s time to take it to the next level.
CLICK HERE to register for our free training that will reveal to you exactly how we’ve leveraged Facebook to build a 7 figure business & brand.
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