Personal Branding Tips: The 3 C’s To Build A 7 Figure Brand
It’s no secret that you’ll need a few personal branding tips along the way if you want to successfully build your online business.
But did you know there are 3 “C’s” of personal branding that can’t be overlooked?
Make no mistake about it, there is the right way and the wrong way to build an online brand and presence.
If you want to build your brand the right way you must include the 3 “C’s” as part of your brand building strategy.
So keep reading… because in this article you’ll learn exactly how Michelle and I have leveraged the 3 “C’s” to build a 7-figure brand.
Personal Branding Tips: The 3 C’s of Personal Branding
Your goal with personal branding is to build a powerful, compelling, engaging brand.
In order to do this you must first familiarize yourself with the 3 C’s of Personal Branding.
The 3 C’s are:
- Clarity: Be clear on who you are and who you are not
- Consistency: Be consistent in your message and all communication
- Constancy: Be constantly in front of your target market everywhere
So let’s dive a little deeper into each of the 3 C’s.
The first of the 3 brand building “C’s” is Clarity.
It is critical that your brand establishes
- Who you are,
- What your strengths are
- Who you’re able to serve
For example: you might be an advanced Facebook Marketer who’s goal is to help home business owners build their business and brand using Facebook.
Or perhaps you’re a personal development specialist who’s goal is to coach entrepreneurs in the field of personal development.
No matter what your specialty is, it needs to be crystal clear to your audience exactly how your strengths and experience will benefit them.
It’s also important to be clear on who you are not!
You should never claim to have skills or expertise that you don’t have.
You’re audience might not pick up on your false claims at first, but over time this will become transparent and ultimately it will ruin your credibility and any trust that has been built.
The 2nd of the personal branding “C’s” is consistency.
Being consistent in your message and communication is critical when developing your personal brand especially if you want your target audience to remain engaged and loyal to your brand.
To achieve consistency you first need identify:
- Your strengths and unique talents
- Your core values
- Your target market and how you want to serve them
Once you’ve identified these 3 elements you need to be persistent in your message and your mission to provide value that will serve your chosen target market.
For example, you can’t one day claim that you’re an SEO specialist who can help affiliate marketers drive more traffic to offers…
… and then the next day claim that you’re a success coach claiming that you can help network marketers build a massive team.
This kind of inconsistency in your messaging will end up “muddying the waters” in the eyes of your audience and as a result they will look to someone else to help them achieve their goals.
The 3rd personal branding tip is Constancy.
A successful personal brand means that your audience knows that you will constantly be there for them over time.
Being constant with your branding, messaging, and content will go a long way towards achieving a successful personal brand.
Unfortunately, there are too many “here today, gone tomorrow” gurus out on the internet.
These “gurus” make it a bit more challenging for the rest of us legitimate marketers.
As a result, a large percentage of your target audience will be very skeptical of almost anyone who is passing themselves off as an “expert”.
Therefore, you will need to prove your skeptics wrong by showing them that you’re actually here for the long haul and you’re not just another “one hit wonder”.
One of the best ways to prove your skeptics wrong to constantly provide value and be the “pain pill” that will help solve their pain.
A great personal branding example that Michelle and I like to do is to email our email subscriber list and/or publish valuable content regularly.
The goal here is to be “in front of” our audience as often as possible.
Meaning, we want to be on the forefront of our audience’s minds whenever they think…
“How do I build my business or brand online using Facebook?”
Personal Branding Example…
Here’s another way to look at it…
If were asked years ago to place a bet on a music brand being successful…
Would you bet on…
The Rolling Stones?
Or would you bet on say…
Flock of Seagulls or Dexys Midnight Runners or perhaps even Tommy Tutone??
(You might have to Google those last 3 bands. If so, it proves my point.)
The Rolling Stones have been a successful band for the better part of five decades.
They’ve done this by constantly producing hit after hit and from going on tour to entertain their fans year after year.
The Rolling Stones are the opposite of a one hit wonder.
They remained “in front of” their audience for a long time, and as a result they’ve built one of the most iconic brands on the planet.
Therefore, constancy will be what separates you from being a trusted brand that is around for the long haul…
… instead of a fly-by-night wannabe whose audience doesn’t know if they’ll be around tomorrow.
For Additional Personal Branding Resources:
Personal Branding Tips: Final Thoughts
In conclusion, familiarizing yourself with and implementing these personal branding tips will help you to build a more…
- Engaging brand
Now that you know these initial branding tips it’s time to take your branding to the next level.
To learn the exact methods we’ve used to build a 7-Figure business and brand check out this additional training we’ve created that reveals our best personal branding tips and how we’ve built a 7-figure business using Facebook.