Quick Facebook Engagement Strategy
Today I want to share with you a quick Facebook engagement strategy that will increase your engagement without costing you much time.
I have to admit, in the past there have been some Facebook engagement strategies put into play in our business failed due to the strategy being quick and easy.
Not this time around!
In fact, this Facebook engagement strategy will only take you about an hour a week to set up.
The best part is… once it’s set up you can forget about posting regularly on your Facebook business page for weeks.
(NOTE: this will also work for your Twitter account)
Facebook Engagement Strategy: How To Get Started
There will be a few things you will need to make your life easier when implementing this strategy.
- Post Planner
- Facebook Ad Account (not necessary but helpful)
- Facebook Page and/or Twitter Page
- Images relevant to your business (not necessary but again helpful)
- A hour a week
- An additional 5 or 10 minutes a day or 20 minutes a week (depending on your engagement)
Quick Facebook Engagement Strategy Revealed
This quick Facebook Engagement Strategy has resulted in an insane amount of engagement on our Facebook Fan Page.
What’s great is we’ve only been implementing and following this strategy for about 6 months.
Before implementing this strategy we were just posting images with quotes randomly and not getting much engagement.
We would maybe reach a couple hundred people and only get a few likes and shares.
Now because of what I am about to share with you we are seeing results like the one you are seeing in the image below:
- 110,012 people reached
- 4,933 likes
- 342 comments
- 1609 shares
- No paid advertising
Quick Facebook Engagement Strategy:
First Step: Use a post planning tool such as Post Planner, my favorite. Pricing ranges from $7 – $39. We have the Guru, $15 plan and it’s worth it. Think about how much time you are going to be saving and what you are going to be able to do with that extra time.
Time is money and the more you have the more money you will make.
So, I love Post Planner because you can set up a schedule for all your Facebook Pages and Twitter pages and leave it. Therefore, each time you upload a photo to the plan via Post Planner then click add, it will automatically go into your schedule.
Now here’s the secret, set up your schedule to post images out every 2 – 3 hours around the clock. In the beginning when I started to use Post Planner I had scheduled only a few images to go out every 4-5 hours but when we changed to the 2 – 3 hour strategy we started to see engagement increase tremendously.
Here is what our schedule looks like:
Once you have your schedule set up, it’s time to start uploading or finding images related to your niche.
Second Step: You have two options here. One, you can use Post Planner’s top performing content by simply searching hashtags, social media accounts or topics.
For our niche we use a lot of inspiring images with quotes over the images so we did a simple search for quotes. You can also use their most popular searches which are found on the left hand side of the Post Planner dashboard.
From there once you find images you like that are relevant to your page, you just follow Post Planner’s tutorials on how to add the image to your scheduling.
One little tip here that you should take note of is when you do click to share an image on your Social Media page, be sure to uncheck the box that says, “re-share original post”.
As you can see from that image there are a few other options such as designing your own images with Canva, but I am going to stick to the topic of this post which is a quick Facebook engagement strategy.
So basically you can spend an hour a week planning out a few weeks worth of posts or even 2 months worth or heck 6 months! It’s really simple: find the image from Post Planner’s library, click share, un-click re-share original and add to plan.
If you don’t want to use Post Planner’s library of images, you can also upload your own images.
We have actually made it easy to get over 400 of your own images from our Social Media Image Pack, which is a collection from our own personal library of inspirational / motivational images with quotes over the top of the image.
If you choose to add the Social Media Image Pack to your collection you can also upload the images in bulk to Post Planner or one by one. Again simple, quick and easy.
You can check out what comes with the image pack, HERE.
Third Step: This is something you must do. I feared sharing this strategy with because sadly most people will skip this third step and it’s really one of the most important steps.
Let me ask you …… have you ever commented on a well known brand’s page or asked a question and but never received an acknowledgment or an answer back?
How did that make you feel? You probably felt insignificant.
Now let me ask you this….. if they did answer and did acknowledge you… how did that make you feel?
Probably pretty darn good and you were probably more inclined to do business with the brand over the competitor who didn’t acknowledge or respond, right?
Well put yourself in the brand’s shoes and if you want your followers to feel like you have acknowledged them and feel great about following you then make sure you are checking your Social Media account that you are scheduling your images out on a few times a week.
All you need to do is check if any questions were asked and answer them. Check to see who commented and acknowledge them with another comment or even just a like on their comment.
Engage!!! Acknowledging and engaging with your followers will keep them coming back for more and you will most likely be first in line when the time comes for them to do business with you and not your unresponsive competitor.
Final Step: This step is not a requirement but does help with engagement and reach.
The strategy that I have taught thus far was all done without any paid advertising, but if you want to add more juice to your posts you can simple click on the boost button below your status update that contains the image to reach more people.
The trick here is to wait and see which post actually got a ton of engagement organically then boost that post for more engagement.
In this example above, I would let this post run for a few days before I checked on the engagement. Then if it’s getting a ton of likes, comments and shares, I would click the blue “Boost Post” button to boost this post to my fans or a specific target audience.
Most marketers struggle to get engagement on social media. By following this quick, simple strategy and posting the right kind of content that is relevant to your niche you should start seeing a huge increase in engagement on your page.
More engagement leads to more social referrers to your site which leads to more sales in your business.