Article Marketing Strategy
Article Construction
The way you create your content is no different whether you write articles for submissions to an article promotion service or for your blog, you should keep that thought in mind for your article marketing strategy. The use of keywords is really crucial for every single article, and keyword/key phrase alternatives are undoubtedly the way in which readers and Google locate you by giving you web site traffic. Each keyword should be carefully chosen, then you should investigate further to see which web sites are utilizing those key phrases. You should make a decision that you can easily compete, using top sites that might be utilizing those key phrases as well.
Start Building your Article
If you don’t enjoy writing or believe you just aren’t efficient at crafting articles, you should consider browsing other highly rated articles in article submission internet sites. You should be able to identify how other articles are created and constructed, and see exactly how they encourage the reader down toward the author resource area at the end of the page. Great articles are created by a few short paragraphs and they’re written in understandable language which indicates not using any complex expressions that your reader might not recognize. White space is extremely important too in your article marketing strategy. You want your visitor to be able to read your content easily and more quickly. With this article marketing strategy you don’t want to put links in the body of your content because your article quite possibly will not be accepted. Links should be added to your resource box.
Read This Now!
Many people don’t read the entire article. They are looking to discover certain key phrases and expressions that can be crucial to their main area of concern and in this case you can use your keywords in headings so your reader can move quickly to the content that they are most interested in. Additionally, powerful titles are essential in your article marketing strategy – they ought to be brief and pop out to the reader.
The Meat of Your Article
Be sure to utilize keyword phrases one time in the beginning of your article, a number of times inside the main body of the content (based on the word count) and inside the last sentence. Many people are on web sites seeking solutions to concerns or interests they have. Therefore, you must make your article enlightening and helpful, driving the reader down towards the bottom of the page exactly where your author bio, or resource box is. Inside the resource box there should be a call to action, motivating a person to click for further details. This is the place where your lead capture page is going to be. Even though you are writing to appeal to the search engines, you can’t forget about the reader. It does get considerably easier when you have crafted a number of articles. Keep an eye on your content frequently and figure out which articles are generating the most traffic and then moving forward construct subsequent articles utilizing that same approach. Utilizing bullet points in your marketing strategy also makes an article more appealing as well as straightforward to read.
When you have finished your article using the above article marketing strategy you’ll be able to rewrite it or “spin” it and submit it to hundreds of other article marketing directories. The reason for rewriting them is to ensure that every article is exclusive to the article directory you submit it to. Follow these tips in your article marketing strategy and Google will index one copy of an article and ignore the rest.
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Hi Michelle and Bill,
I know the importance of key words in article writing, but you just have clarified it in my head. Awesome post. You certainly described EVERYTHING that needs to be done when writing an article. The part that stands out to me is when you mention that many people don’t read the entire article. That is so true!!! You do need to stand out.
Thanks for this wonderful advice.
Donna
Donna,
I’m glad you found this post helpful. I agree with you about the part about people not reading the entire blog. It’s sad but very true.
-Bill
That was not only interesting, but very important information. I am still getting a handle on keywords, so your article helped me with that enormously, and also about headings – hadn’t thought of that at all
Thank you for sharing
Yes it’s interesting isn’t it that so many people “skim read” an article – I find myself doing it too and if the keyword is interesting, and the article is well laid out – i.e lots of “white space” with short easy to read paragraphs, then it is much more likely to get my full attention.
Great article,
Nicky
Great write up and use of keywords in THIS blog post…
you practice what you preach..
Mori
Hey Bill,
I can see how breaking up your article into as many paragraphs as possible would make it easier to read and make it easier on the eyes as well. Awesome post by the way.
-Tyronne