How to Grow Your Email List Using Facebook
Social Media has completely changed the game when it comes to internet marketing.
In fact, it’s easier than ever to connect with your customers using Social Media platforms such as Facebook.
One of the many benefits of using Facebook to market your business, is the ability to grow your email list.
In fact Facebook as of writing this post has over 1 billion users on it’s platform. Therefore, it should always be a part of your business marketing strategy.
Before you can start growing your email list using Facebook you need to have a marketing campaign in place.
We recommend you start with an autoresponder.
An autoresponder is simply a tool you will use to collect leads and manage your email list.
The best place to start is with a program called, AWEBER.
Once you have an email marketing platform in place you can now start to grow your email list using Facebook.
Here are 4 methods to help you get started with growing your email list using Facebook.
#1 – The first method is to have a link to your sign up form directly on your Facebook Fan Page. You can set up a call to action button that will connect directly to your sign up form.
You can choose from several different call to action options such as subscribe now and when the user clicks on the button they will be directed to your sign up page.
This method is one of the easiest solution to gaining new subscribers to your email list.
#2 – Run a sweepstakes and choose one or more special prizes to give out to those who enter.
Once you set up your sweepstakes you can then create an ad campaign.
In your ad campaign you will create a post discussing your sweepstakes and letting viewers know that they must enter to win.
By entering this will result in sign ups to your email list.
Of course you always need to give your subscribers a way to unsubscribe if they wish.
#3 – Similar to the sweepstakes option is running a special offer. You could offer a discount on their next purchase of one of your products once they sign up for your email list.
You can also choose other offers that your feel your customers would appreciate.
To reach more people you can create a Facebook ad campaign discussing your offer or just continue to post regularly on your Facebook Fan Page about your offer.
#4 – The final method is to give your audience exclusive content that you don’t offer on your website or to the public.
Some examples would be a video series, checklist, PDF downloads, ebooks, etc….
When a person subscribes to receive the exclusive content you should send the special link or exclusive offer via email to the subscriber. By doing this you are almost guaranteeing you get a legitimate email because if you don’t the visitor won’t get the exclusive content.
These 4 different methods should help you get started with growing your email list using Facebook.
You don’t have to stick to just Facebook but once you start having success via Facebook consider using these methods on other Social Media platforms.
Whatever method you choose to grow your email list using Facebook you should always make sure you are offering quality valuable content.