The ONE Thing To Grow Your Business Fast!
Here’s a million dollar secret that I’ve never shared with you before…
There is ONE thing that will grow your business fast above ALL other things.
This one thing is often overshadowed by other aspects such as:
- Closing skills
- An email subscriber list
However, this ONE thing beats out those other things every time!
In fact, this ONE thing is SO powerful that when you have it…
You’ll be able to get inside your prospect’s mind and influence them to buy your product or service right now!
What is this ONE thing?
Don’t believe me?
Keep reading and I’ll prove it to you.
Authority: The ONE Thing To Grow Your Business Fast!
If you want to grow your business fast you’ll need to be perceived as an authority.
So to understand this better… let’s look at the definition of the word “authority”.
Merriam-Webster defines “authority” as…
The power to give orders or make decisions : the power or right to direct or control someone or something
The confident quality of someone who knows a lot about something or who is respected or obeyed by other people
A quality that makes something seem true or real
This definition makes perfect sense.
However, my only gripe – as it applies to business – is I’d like to remove “the power to control” and the part about obeying.
I’m not trying to control anyone or get them to obey me (this makes me feel like I’m training my dog).
However, in business (especially in sales & marketing) we are looking to influence people and get them to make a decision.
This happens all day long – from the laundry detergent commercial you saw on tv… all the way up to an ad on Facebook promoting a new marketing course.
So I think we can agree that when done in an ethical and positive way…
… having authority in business is crucial IF you want to:
- Influence your target audience
- Get them to say “YES” to your offer
Wouldn’t you agree?
How To Become An Authority When You’re Starting Out
I remember when I first started out in the home based business industry.
My only goal at that time was to get results.
I wasn’t concerned with creating content or sharing my knowledge or experience.
But after a while, I realized that I could help more people if I shared how I was getting my results.
After I found that a particular strategy had been working for me… I would create a video to share what I was doing and why it worked.
The more videos I made the larger my audience became and their comments and feedback fueled me to make more videos.
But here’s the deal…
I never set out to become known as “The Authority on Selling” or “The Authority on Content Creation”.
I just documented what was working for me to help anyone else who was interested in the same stuff.
The audience and the authority grew organically because as it turns out…
There are a lot of people who were interested in learning from my experiences.
So if you’re relatively new or inexperienced right now you might be thinking…
“How am I going to become an authority?”
Start answering your own questions.
Right now I want you to think of your top 3 high stakes questions that you’re currently struggling with.
Next, I want you to pick 1 of them.
Okay… do you have that question picked out?
Now go do a little research… maybe get a course or watch a webinar about it… and find the answer to your question.
Once you’ve found the answer to your question I want you to create a piece of content about it.
It could be a short video, a blog post, or even a detailed Facebook status update.
Once you’ve answered your first question and you can show some results, then you’re ready to move on to your next question.
As you produce more content your audience will grow and they will consider YOU to be the authority on those topics.
Be Perceived As The Authority To Grow Your Business Fast
Simply put, the Online Profit Team authority blog and marketing system is hands down the best way for you separate yourself from the “marketing pack” and gain instant authority status in the eyes of your prospects.
Let me reveal to you how it works:
We created the Online Profit Team for two reasons…
- Distinguish our teammates and ourselves from other marketers who are also promoting MOBE.
- Create a platform that would allow new or intermediate marketers to have the same kind of clout, leverage, and influence that the top marketers have.
In short… we wanted to give our MOBE partners authority.
You see, if you’re a relatively new or inexperienced marketer…
… it’s unlikely you’ll get noticed by your target audience when promoting your business.
Even if you’re not a new or inexperienced marketer, it’s extremely difficult to stand out from the crowd unless you’ve created lots of good content and have a big online presence.
In short, creating lots of good content and having a big online brand gives you an authoritative presence.
But without an authoritative presence, your Facebook status updates and occasional blog posts or videos will be lost in a sea of content that 99% of your audience will never see or pay attention to.
“If You’re a relatively new or inexperienced marketer, it’s unlikely you’ll get noticed by your target audience when promoting your business.”
Let me share with you what I mean specifically.
Two weeks ago I was having a conversation with one of our Online Profit Team members Sean.
Sean is one of our MOBE partners and a pretty good marketer in his own right.
He was telling me how he admired the business model and lifestyle that Michelle and I have created.
However, up to this point Sean was building his business in a very non-leveraged way.
During our call he was picking my brain about ways he could triple his MOBE business…
Without having to triple the amount of time spent ON his business.
Here’s how our conversation went…
Sean: “Bill, I love the way that you and Michelle have created so much leverage with your business.
You have so many things already set up that are on automation.
It seems like you don’t have to chase people down to refer them into your business.
They’re actually asking if they can work with you!
Also, once you refer them in, they’re not dependent upon you to teach them everything.
You’ve already got everything in place for them to succeed.”
Me: “Thanks Sean. Just so you know, that’s really the whole point of the Online Profit Team.
We designed it this way specifically, but not just for us. We designed it to be this way for YOU too.”
Sean: “How so?”
Me: “Look at it this way… you’re already a pretty good marketer.
You know all about lead magnets, capture pages, and email follow up.
And I know that you’re pretty good at Facebook marketing.
Bottom line: you’ve been able to establish some authority and brand recognition on your own.”
Sean: “Go on…”
Me: “But lets think about your prospect for a second…
They’re probably on the fence right now wondering if they should join you in MOBE or even join MOBE at all.
Why do you think that is?”
Sean: “Good question. I’m not exactly sure.”
Me: “It’s because they’re wondering if they can succeed at it.
They see what it takes to succeed in the online marketing world and they’re wondering…
… “Can I do this? Is it worth the risk?”
There’s a good chance they don’t want to create a lot of content.
But as you know, inside the OPT membership area we’ve already created lots of great content your new partners can immediately share and it’s cookied directly to them.”
Sean: “Good point.”
Me: “Also, there’s a good chance they don’t know a lot about creating capture pages, sales funnels or Facebook marketing.
But again, they’re going to get all of that handed to them on a silver platter when they join you in The Online Profit Team.”
Sean: “Wow.. that’s pretty powerful. No wonder you guys are crushing it!”
“But lets think about your prospect for a second… They’re probably on the fence right now wondering if they should join you in MOBE or even join MOBE at all. Why do you think that is?”
Here’s how our conversation ended:
Me: “Well I look at this way, it’s not so much about us. It’s about our teammates and they’re new teammates.
When they become a part of the Online Profit Team they now have something they wouldn’t have had otherwise… authority in the eyes of their audience.
By being a part of the Online Profit Team your new teammates aren’t going to have to spend months or even years creating content, fumbling around on Facebook, or creating training for their potential teammates.
They get it all the minute they join you in the Online Profit Team.”
Sean: “Bill, this is amazing! I totally now see why I need to leverage and promote the Online Profit Team. Not only will it give me leverage to build my MOBE business faster but it will give my new teammates the must needed instant authority so that they can attract more people to them!”
I then gave Sean a few more tips on leverage and scalability but you get gist of our conversation.
Real Examples Of How Authority Helps People Grow Their Business
Check out these images below to see how some of our partners are leveraging the authority of the Online Profit Team system to build their MOBE businesses.
These are just a few great examples of how our affiliates are leveraging the Online Profit Team right now to become authorities in the eyes of their audience.
Look, they found that ONE thing that will grow their business fast… authority!
Like I said before being perceived as an authority is critical if you want to:
- Attract your ideal audience
- Influence your target audience
- Get them to say “YES” to your offer
The good news is… our Online Profit Team partners have gone from previously struggling in the home based business industry to…
… earning life changing commissions by leveraging the power of authority.
We’ve made team duplication as simple as humanly possible for new affiliates when brining in new members through the Online Profit Team.
Here’s a glimpse of the perks our partners are benefiting from because they made the decision to join the Online Profit Team:
- Pre-created, high converting content that you can immediately share: positions you as an authority and attracts people to you!
- The latest cutting edge Facebook marketing strategies that show you how to promote your new content or your offer (all without getting thrown in Facebook jail)
- Professionally created, high performing, lead magnets: build your email subscriber list without without the hassle of figuring this out on your own.
- An expertly written email follow up sequence: use this to follow up with your new leads on autopilot (you don’t have to spend years learning fancy copywriting skills)
But more importantly, when you join the Online Profit Team you’ll get instant authority status in the eyes of your audience without spending years trying to create an online presence!
With your new found “authority status” your prospects can’t help but want to reach out to you to learn more about working with you in your business.
So if you’re tired of losing potential prospects to all of the “big dog” marketers and you’re looking for instant authority status to help you grow your business fast then you need to check out the Online Profit Team today!
Final Thoughts On Authority
So as you can see, as soon as you’re able to provide valuable content to your audience you’ll be perceived as an authority on a certain topic.
Once your prospects perceive you to be an authoritative voice the game will change for you entirely.
- They’ll look to you for guidance
- They’ll listen to your recommendations
- They’ll consider you a trusted resource
All of this leads to your audience wanting to follow you, learn from you more, and become curious about any courses or offers that you have which could help them.
This is why is it so important for you to enhance your skill set and start providing valuable content to your audience.
Questions or Comments?
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