Facebook Ad Copy

Facebook Ad Copy – Targeting Your Warm & Cold Market

Recently I was asked as a one of the EMP mentors to do a training for the Daily Dose of Awesome Facebook Live.

In the Facebook Live below I train on how to write effective Facebook ad copy when targeting either your cold market or your warm market.

As you can see targeting your warm market should have very different copy than if you were targeting a cold market on Facebook.

Here are some examples of a warm market:

  • Your Facebook fans
  • An uploaded list of personal buyers to Facebook via a custom audience
  • An uploaded list of personal email subscribers to Facebook via a custom audience
  • Blog visitors
  • Website vistors

A cold market example would be people on Facebook who are not familiar with you.

Therefore, when creating a Facebook ad you must create copy that speaks to those two different audiences if you want to create higher conversions to your offers.

If you got value in this post be sure to share it and leave us a comment below.

If for some reason you were unable to view the Facebook Live training just go HERE. As of writing this post it is pinned to the top of our Fan Page.

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2017-09-28T12:50:21+00:00 September 28th, 2017|Facebook Marketing|0 Comments

About the Author:

Michelle has been in the home based industry since 2010 where she has built multiple 6 figure businesses online and in 2015 a 7 figure business. Her and her husband are now top affiliate marketers and specialize in Facebook marketing. They both are speakers and trainers who focus on helping entrepreneurs turn their passion into a money making business.

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This is the exact blueprint we use in our own business!

Your information is 100% secure with us and will never be shared

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